Crocs came to me to creative direct an educational video for their jibbitz business. They wanted to build a how to video that engaged an audience and represented their brand identity. Fun colors, engaging motion graphics, and the crocs vibe.

As a long term creative partner to Dooney & Bourke, they brought me in to creative direct and executive produce their ongoing evergreen campaign "Sunset Ranch" to highlight a wide range of their collections. Bringing together a small but mighty crew, we delivered over 20 video deliverables for use across CTV, Paid Social, Digital and Web.

I write articles, blog posts, and marketing copy that engage readers and drive traffic. My focus is on creating informative and persuasive content that resonates with the target audience.

Crocs tagged the FRNDS team to Direct and DP their newest brand campaign. Shot across 3 days, our entire crew moved across 5 locations to capture a versatile library of content for the crocs team.

Keel LA came to me to produce & direct the Impatient music video for their artist Sebastian Paul. We delivered a full music video, all teaser clips for social and the video canvas for spotify.

I partnered directly with Phiaton to develop and lead the U.S launch campaign for their Oddict Twig Pro headphones. As Creative director, I oversaw the production of both photo and video assets, shaping the brands visual narrative and driving the campaigns creative execution.

Leading the creative direction for the Access rebrand, we crafted a brand identity that would withstand the test of time, position them as the leader they are, and pushed the industry standards. This rebrand helped them grow from $40M to over $135M in revenue in 18 months.

I creative directed over 12 photo and video shoots for Visible Mobile (owned by Verizon) for Social, Broadcast, OOH, and print.

As Creative Director on the Rigor & Magic rebrand, I handled all strategy, creative direction, and project management for this project bringing forth a new fresh look for a C-Suite Consultant.

Dooney & Bourke partnered with me to craft a cinematic evergreen campaign for their Florentine Collection. Set against the backdrop of the Colorado mountains, I creative directed and produced a full library of assets designed for CTV, paid social, digital, and web distribution.

Hey Dude came to me to creative direct & executive produce a 3 day shoot for their S/S global campaign that covered spring break, surf, and a fishing collaboration with Mossy Oak.

As a longstanding creative partner to HeyDude, I was entrusted with leading the creative direction for the launch of their HEYMAKERZ shoe customization platform. I oversaw the development and production of launch content that introduced this new offering to market, ensuring the campaign captured the brand’s playful spirit while showcasing the innovative customization experience.

As Creative Director for the launch of Designkind, an art kit brand, I led the development of the brand from the ground up. My team and I crafted the full brand strategy, established a distinct brand identity, and oversaw creative direction across all touchpoints. We also designed packaging that reflected the brand’s mission of making creativity more accessible, ensuring every detail aligned with a cohesive and inspiring launch.

Beam Organics brought me on as the Creative Director & Video Director to build a story with Danicka Patrick around her training for the Boston Marathon.